An effective message is the centerpiece of any advocacy campaign.  A message conveys the campaign’s core argument.  It answers the “why” questions, like “why does this issue matter?” and “why should I care?”  The most effective messages are clear and concise and resonate with the target audience’s interests and values.

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Lobbying and direct contact with policymakers are critical components of an advocacy campaign and can be instrumental in achieving the desired policy change.  Lobbying refers to asking an elected official or key decision-maker to vote a certain way or take a specific stand on a piece of legislation, rule, issue or policy.  One of the most persuasive forms of lobbying is a face-to-face meeting with your elected officials or her/his staff about the issue at stake, why you are passionate about the issue, and the position you’d like your policymaker to take.

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For U.S. citizens, one of the most effective ways to influence the decisions that your elected officials make is to call or send handwritten letters to their Washington, D.C. office.  

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If executed properly, large events such as rallies, marches, parades, and speaking tours are great ways to apply pressure on lawmakers, educate the general public and disseminate your message.  

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The “Letters to the Editor” section is one of the most frequently read sections of the newspaper. U.S. Congressional offices know this and they pay particular attention to the Letters section.  So, write a letter to the editor today!

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